At SafariSync ERP, your privacy and digital experience are important to us. This Cookie Policy explains how and why we use cookies and similar technologies on our website to support your interaction with our services, enhance functionality, and provide tailored solutions specifically for the East African inbound tourism ecosystem.

This policy is part of our broader commitment to transparency, data protection, and compliance with global privacy standards such as the General Data Protection Regulation (GDPR) and local privacy laws applicable in Uganda, Kenya, Rwanda, Tanzania, and beyond.

1. What Are Cookies?

Cookies are small text files stored on your computer, mobile device, or browser when you visit a website. These files help websites remember user actions and preferences over time, which improves user experience and enables various site functionalities.

Cookies used by SafariSync ERP may be either:

• First-party cookies: Set by SafariSyncERP.com directly.
• Third-party cookies: Set by third-party services integrated into our website, such as Google Analytics or embedded CRM tools.

2. Why We Use Cookies on the SafariSync ERP Website

As a digital platform supporting Destination Management Companies (DMCs), tour operators, travel agents, and ground handlers across East Africa, we use cookies to:

a) Ensure Website Functionality

Essential cookies enable basic website operations, including secure login to user dashboards, quotation access, client portal authentication, and session continuity. These cookies are vital for the performance of ERP features that enable:

• Travel quote processing
• Real-time supplier voucher generation
• Invoice management
• Booking flow continuity for safari consultants

b) Improve User Experience

Functional cookies remember your preferences, such as language settings, last visited pages, and saved form inputs. For instance, a returning B2B travel agent from Europe or North America accessing their client dashboard can resume seamlessly from where they left off.

c) Analytics and Performance

We use analytical cookies (e.g., Google Analytics, Hotjar) to monitor traffic patterns, measure site performance, and understand how users interact with our content. This data helps us:

• Optimize navigation for East Africa-focused travel professionals
• Identify most-used ERP modules (e.g., insurance issuance, dashboards)
• Improve marketing and user onboarding flows

d) Marketing and Retargeting

With consent, we may deploy marketing cookies to track engagement with our digital campaigns. For example:

• SafariSync ERP advertising on LinkedIn or Google may show relevant content to a tour operator who previously visited our pricing page.
• Travel technology consultants who interacted with our webinar content may receive targeted follow-ups.

These cookies help us promote relevant solutions and communicate with users across channels, without overwhelming them.

3. Types of Cookies We Use

Cookie Type	Purpose	Duration
Essential Cookies	To allow core ERP features like login, secure payment gateway access, and dashboard loading	Session or persistent
Performance & Analytics	To track website usage and improve the site structure, navigation, and content delivery	Varies (e.g., 30 days – 12 months)
Functionality Cookies	To remember user choices like language, region, and role (e.g., travel agent, developer, DMC manager)	Persistent
Marketing Cookies	For remarketing and showing SafariSync ERP ads based on user behavior	Persistent

4. Third-Party Cookies and Integrations

Our website may use or embed content and tools from trusted third-party services. These may include:

• Google Analytics – for performance tracking
• YouTube or Vimeo – for ERP walkthrough videos
• HubSpot or Mailchimp – for managing demo requests and newsletter subscriptions
• LinkedIn Ads, Meta Pixel – for outreach to tourism stakeholders

These services may also set cookies according to their own privacy policies.

5. Cookie Control – Your Choices

We respect your control over your data. On your first visit to our site, you’ll be prompted to accept or reject cookies via our Cookie Consent Banner. You can:

• Accept all cookies
• Customize which cookies you allow
• Decline non-essential cookies

Additionally, you can manage cookies via your browser settings or use tools such as Cookiebot, OneTrust, or your browser’s privacy dashboard to clear or block cookies.

Note: Disabling certain cookies may limit your ability to use specific features, such as ERP quote generation or client access dashboards.

6. Data Security and Privacy

While cookies help personalize your experience, they do not store personal data such as names or email addresses unless explicitly provided. All data collected via cookies is encrypted and handled per our [Privacy Policy] and [Terms of Use].

We use enterprise-grade security protocols to ensure SafariSync ERP remains a secure platform for stakeholders in the East African travel and safari value chain.

7. Updates to this Cookie Policy

We may update this policy to reflect new legal requirements or technical changes. If material changes are made, we will alert you on our site or via email (if subscribed). Please revisit this page periodically.

8. Contact Us

If you have questions about our use of cookies or how we protect your data, contact us at:

SafariSync ERP – Data Protection Team
Email: privacy@safarisync.cloud
Phone: +254 722 352 350
Website: www.safarisync.cloud